i-Straight system

iStraight System is an advanced permanent hair straightening treatment designed to transform curly, wavy, or frizzy hair into sleek, straight strands—while preserving the hair’s strength, shine, and integrity. This thermal reconditioning system, also known as Japanese Straightening, uses a combination of carefully formulated solutions and heat to permanently restructure the hair’s bonds, delivering smooth, long-lasting results.

Formulated with collagen, six natural oils (including avocado, rosemary, and lavender), and cysteamine, iStraight not only straightens but also nourishes and protects. Collagen strengthens each strand, increases thickness, and supports the hair’s structure. The natural oils enhance shine and create a moisture barrier to prevent dryness, while cysteamine helps rebuild strong disulfide bonds and reduces the risk of overprocessing. The result is hair that is straighter, softer, shinier, and far easier to manage.

• Yes. 95% permanently straight 

• Forever, It’s permanent. 
• The treated hair will be permanently straight.
• Only the new growth will need to be treated in about 6 to 8 months.

• Ammonium Thioglycolate. This restructures the hair and it re-bonds it into a permanently straight structure. 

• No. Ammonium Thioglycolate is much milder than a relaxer.  This is a re-bonder.  This is NOT a RELAXER

• *Note, A relaxers active ingredient is "Sodium Hydroxide" is much stronger because it is Lye. 

• Eliminate frizz and curl 
• leave natural volume, body and bounce in the hair
• smooths hair and leaves it more conditioned
• Preserves the integrity of the hair

• Pre- Treatment= color should be done 4 weeks before treatment
• Post- Treatment= color touch  up & toner can be done 4 weeks after treatment
• Use low ammonia or ammonia free color ONLY!

Yes, 48 hr wait period. During this time, avoid:

• Getting your hair wet 
• Using hair ties or clips that might cause creases
• Excessive sweating (like from intense workouts

1. ONLY use the iStraight Shampoo and Conditioner
2. after the shower shake" Kera Fusion"  (a leave in conditioner) and mist onto clean damp hair. comb to distribute. 
3. Finally, apply  "Pure Essence Oil" (a hair serum) massage a small amount in hands and apply daily on dry hair from mid-to ends of hair. 
4. Also, apply "B3 Hair Treatment"  (a hair mask) once a week for 20min. 

• DO NOT use box color
• Use low ammonia or ammonia free color ONLY!

• No.

• Avoid washing the hair too frequently
• DO NOT use hot water on the hair
• DO NOT use box color
• DO NOT go into in salt or chlorine water. This will strip the treatment

• i-Straight is guaranteed only if you purchase the i-Straight shampoo and conditioner from Salon Zoey.
• If there is any problem with the i-Straight service Salon Zoey will attempt to resolve it only if they are contacted by email at salonzoey@gmail.com with in 5 days from the first day of treatment. 
• Cancelation or rescheduling must be done 24 hrs before the scheduled appointment. A cancellation or rescheduling  fee of 50%  of the scheduled service for late cancelation or rescheduling  or no call no show will apply.